Work

Four projects. Each one the deepest I've gone.

Enterprise buyer intelligence at a Fortune 10 healthtech company. A $1.65M newsletter built from zero. A gamification system owned end to end. A full repositioning of a 5M-user community.

Fortune 10 Healthtech

Building enterprise buyer intelligence from zero.

Personas, segmentation, and a 5-stage journey architecture now powering a new-market expansion.

300+Hours of research

76Persona slides

4Health system verticals

Experts Exchange

A $1.65M ARR newsletter, built in 8 months.

Zero to 200K subscribers. 60% open rate. The company's top revenue lever.

200KSubscribers

60%Open rate

$1.65MProjected ARR

Experts Exchange

A gamification system, PRD to GTM.

Competitive research, behavioral model, full design system, cross-functional rollout.

25%Activity lift

20%Reactivation lift

E2EOwnership

Experts Exchange

Repositioning a 5M-user community.

April Dunford methodology. Five segments, six personas, a full messaging architecture.

50%First-time signup lift

351%Question posting lift

35%Daily traffic lift

What I'm looking for

A senior PMM, growth, or head of marketing seat where the function is mine to own.

Available immediately. Remote-first, open to Chicago onsite. Targeting healthtech, B2B SaaS, and cybersecurity at Series B through public.

Elsewhere