Mason Brown, MBA
Marketing Leader | $1.65M ARR Newsletter Builder | Growth Strategist
Fueling Product-Led Growth from Concept to Scale.
I bring together product, brand, and go-to-market strategy to help SaaS companies launch faster, grow smarter, and build scalable revenue engines through product-led motion.
I've spent I’ve spent my career building PLG strategy and crafting messaging that drives adoption, activation, and revenue.
8+
Years of Marketing Experience
8+
Years of Marketing Experience
8+
Years of Marketing Experience
200K+
Newsletter Subscribers
200K+
Newsletter Subscribers
200K+
Newsletter Subscribers
$30M
ARR Generated
$30M
ARR Generated
$30M
ARR Generated
My Core Competencies
GTM Strategy
Vision Setting
Technical Storytelling
Data Analysis
Forecasting
Sales Enablement
GTM Strategy
Vision Setting
Technical Storytelling
Data Analysis
Forecasting
Sales Enablement
GTM Strategy
Vision Setting
Technical Storytelling
Data Analysis
Forecasting
Sales Enablement
1.
Go-To-Market Strategy
8 years
I lead cross-functional GTM efforts that bring clarity, momentum, and results to product launches. From positioning and messaging to lifecycle campaigns and content, I help ensure every launch connects with the right audience and drives measurable growth.
Designed gamification & rewards system
Launched tech newsletter, $1.65M proj. ARR
Signup & pricing structure overhaul
Enterprise sales enablement
1.
Go-To-Market Strategy
8 years
I lead cross-functional GTM efforts that bring clarity, momentum, and results to product launches. From positioning and messaging to lifecycle campaigns and content, I help ensure every launch connects with the right audience and drives measurable growth.
Designed gamification & rewards system
Launched tech newsletter, $1.65M proj. ARR
Signup & pricing structure overhaul
Enterprise sales enablement
1.
Go-To-Market Strategy
8 years
I lead cross-functional GTM efforts that bring clarity, momentum, and results to product launches. From positioning and messaging to lifecycle campaigns and content, I help ensure every launch connects with the right audience and drives measurable growth.
Designed gamification & rewards system
Launched tech newsletter, $1.65M proj. ARR
Signup & pricing structure overhaul
Enterprise sales enablement
2.
Growth Loops & Product Experience
8 years
I specialize in designing product experiences that turn users into power users. From lifecycle email sequences to gamified engagement systems, my work is focused on driving activation, retention, and expansion, without adding friction.
User journey optimization
Shipped full site UX/UI overhaul
SEO redesign that increased traffic 135%
Signup flow & pricing restructure
2.
Growth Loops & Product Experience
8 years
I specialize in designing product experiences that turn users into power users. From lifecycle email sequences to gamified engagement systems, my work is focused on driving activation, retention, and expansion, without adding friction.
User journey optimization
Shipped full site UX/UI overhaul
SEO redesign that increased traffic 135%
Signup flow & pricing restructure
2.
Growth Loops & Product Experience
8 years
I specialize in designing product experiences that turn users into power users. From lifecycle email sequences to gamified engagement systems, my work is focused on driving activation, retention, and expansion, without adding friction.
User journey optimization
Shipped full site UX/UI overhaul
SEO redesign that increased traffic 135%
Signup flow & pricing restructure
3.
Technical Storytelling
5 years
I've spent 5+ years at IT and cybersecurity focused organizations. I've worked directly alongside the technical professionals, and developed messaging strategies tailored to their primary objectives and pain points.
Grew technical newsletter to 200K subscribers
Repositioned Q&A platform in AI age
Increased abandoned cart conversion by 20%
300+ hours interviewing target audience
3.
Technical Storytelling
5 years
I've spent 5+ years at IT and cybersecurity focused organizations. I've worked directly alongside the technical professionals, and developed messaging strategies tailored to their primary objectives and pain points.
Grew technical newsletter to 200K subscribers
Repositioned Q&A platform in AI age
Increased abandoned cart conversion by 20%
300+ hours interviewing target audience
3.
Technical Storytelling
5 years
I've spent 5+ years at IT and cybersecurity focused organizations. I've worked directly alongside the technical professionals, and developed messaging strategies tailored to their primary objectives and pain points.
Grew technical newsletter to 200K subscribers
Repositioned Q&A platform in AI age
Increased abandoned cart conversion by 20%
300+ hours interviewing target audience
Growth Strategy
1.
Activation
Helping new users find value fast is the foundation of everything else. I’ve rebuilt onboarding flows, rewrote signup page copy, and launched behavior-based email sequences that nudged users toward key actions. One of those overhauls led to an 18 percent increase in signups almost immediately.
1.
Activation
Helping new users find value fast is the foundation of everything else. I’ve rebuilt onboarding flows, rewrote signup page copy, and launched behavior-based email sequences that nudged users toward key actions. One of those overhauls led to an 18 percent increase in signups almost immediately.
1.
Activation
Helping new users find value fast is the foundation of everything else. I’ve rebuilt onboarding flows, rewrote signup page copy, and launched behavior-based email sequences that nudged users toward key actions. One of those overhauls led to an 18 percent increase in signups almost immediately.
2.
Engagement
It’s one thing to activate a user, but the real challenge is keeping them coming back. I’ve used gamification, product education, and lifecycle messaging to deepen engagement. A recent launch increased daily activity by 25 percent and reactivations by 20 percent, just by giving users a reason to care and a system that rewarded their behavior.
2.
Engagement
It’s one thing to activate a user, but the real challenge is keeping them coming back. I’ve used gamification, product education, and lifecycle messaging to deepen engagement. A recent launch increased daily activity by 25 percent and reactivations by 20 percent, just by giving users a reason to care and a system that rewarded their behavior.
2.
Engagement
It’s one thing to activate a user, but the real challenge is keeping them coming back. I’ve used gamification, product education, and lifecycle messaging to deepen engagement. A recent launch increased daily activity by 25 percent and reactivations by 20 percent, just by giving users a reason to care and a system that rewarded their behavior.
3.
Expansion
Once users are active, I look for ways to align their momentum with revenue. That includes testing pricing, introducing value-based upsells, and removing friction in upgrade flows. At one point, I ran a pricing experiment that led to a $3 increase per user and drove a clear jump in ARR.
3.
Expansion
Once users are active, I look for ways to align their momentum with revenue. That includes testing pricing, introducing value-based upsells, and removing friction in upgrade flows. At one point, I ran a pricing experiment that led to a $3 increase per user and drove a clear jump in ARR.
3.
Expansion
Once users are active, I look for ways to align their momentum with revenue. That includes testing pricing, introducing value-based upsells, and removing friction in upgrade flows. At one point, I ran a pricing experiment that led to a $3 increase per user and drove a clear jump in ARR.
4.
Advocacy
When users love the product, they become the best marketing channel you’ve got. I’ve grown engaged communities, created viral social content, and turned a dead email list into a 200,000-subscriber newsletter with a 60 percent open rate. That newsletter now drives over $1.6 million in projected annual revenue.
4.
Advocacy
When users love the product, they become the best marketing channel you’ve got. I’ve grown engaged communities, created viral social content, and turned a dead email list into a 200,000-subscriber newsletter with a 60 percent open rate. That newsletter now drives over $1.6 million in projected annual revenue.
4.
Advocacy
When users love the product, they become the best marketing channel you’ve got. I’ve grown engaged communities, created viral social content, and turned a dead email list into a 200,000-subscriber newsletter with a 60 percent open rate. That newsletter now drives over $1.6 million in projected annual revenue.
